Description
Join Fernando Macedo—founder and COO of SPIRIT Animation Studios and creator of KARL's Animated Franchise—for an exclusive lecture that will unveil the challenging strategies behind creating a global franchise with more than 1 billion views. Whether you're a talented artist with big dreams or a business owner, this event promises invaluable insights that can catapult your venture to extraordinary heights. Since its debut at Disney Channel, KARL has evolved into a franchise with three seasons, spin-offs such as Karl Babies (season 2) and Ketchup Jack: A Villain Story (feature), games, and e-books—reaching audiences worldwide. Macedo will share knowledge about strategic brand development on how to craft a brand that resonates on a global scale; maximizing engagement across diverse platforms; and monetization strategies that ensure sustainable revenue. Macedo is a veteran industry leader frequently present at global pitchings. He was invited to be a juror at the 51st Annual Annie Awards, and was a speaker at SIGGRAPH Bogotá.
Key Learnings
- Learn about how to craft a brand that resonates on a global scale.
- Learn how to maximize reach and engagement across diverse platforms, and learn about audience engagement technique.
- Discover monetization strategies that ensure sustainable revenue, and learn about scaling across cultures.