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Digital Revival: Mastering Cultural Heritage with Autodesk in the Longmen Grottoes Metaverse

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Description

Explore the fusion of ancient culture and modern technology in the Longmen Grottoes metaverse project by Xu Hui Design Co., Ltd. Discover how Autodesk software was instrumental in creating a digital replica of this UNESCO World Heritage Site. This session will cover the innovative process—from 3D modeling with Autodesk tools to virtual space planning—culminating in a metaverse experience that preserves and promotes cultural heritage. Learn about the challenges of digitizing intricate sculptures and the impact on sustainable tourism and education. This case study is for professionals interested in the intersection of technology, cultural preservation, and the future of interactive learning experiences.

Key Learnings

  • Learn how to use Autodesk tools for accurate, 3D, cultural heritage replication.
  • Learn how to integrate virtual space planning in metaverse development.
  • Explore the impact that metaverse technology has on sustainable tourism.

Speaker

  • 明杰 刘
    Liu Mingjie is a multifaceted professional with a rich background in strategic management, IT, and international relations. His dedication to excellence and innovation is evident through his contributions to Xu Hui Design Co., Ltd. and his leadership in significant academic and cultural projects. Educational Background: Bachelor's Degree in English from Beijing Jiaotong University (2003 - 2007) MBA from Zhengzhou University (2012 - 2014) Exchange Student at City University of Hong Kong, (July - August 2005) Professional Experience: Deputy General Manager and Board Secretary at Xu Hui Design Co., Ltd. (2010 - Present) Instrumental in the strategic planning and execution of the company's IPO process, ensuring compliance and risk management. Oversaw IT management and digital initiatives, leading the innovative Longmen Grottoes Metaverse Project to a first prize win. Part of a prestigious design firm with over 400 designers and engineers, contributing to the completion of over 100 million square meters of design area and more than 6,000 projects, earning over 230 awards for excellence in design and innovation. Chief Translator and Office Director at China Road and Bridge Engineering Corporation (2007 - 2010) A crucial link in an African infrastructure aid project, ensuring effective communication and information technology support. Handled administrative duties and procurement of essential materials, while maintaining compliance with international project standards (FIDIC). Editorial involvement in "Yu Gu Ba Jia - The Industrial Power of Central China's Rise," a publication celebrating the economic and industrial achievements of Henan. Researcher in Tsinghua University's "Asia-Pacific Urban and Rural Sustainable Development Research Plan," where achieved first place in Mainland China. Certifications and Awards: Intermediate Economist (April 2023) Qualification as a Board Secretary from the Shenzhen Stock Exchange (March 2017) English Major Level 8 (March 2007)
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Transcript

PRESENTER: Ladies and gentlemen, esteemed colleagues, and attendees of the AU 2024 conference. It is a great honor to be here today to share with you a milestone project in my professional career, Digital Revival-- Mastering Cultural Heritage with Autodesk in the Longmen Grottoes Metaverse.

My name is Liu [INAUDIBLE], a seasoned professional with extensive experience in company listing, information technology, and international exchanges. You can also call me Daniel. I hail from Xuhui Design Company in Zhengzhou, Henan Province, China, where I serve as the Deputy General Manager and the Secretary of the Board. I hold a Bachelor's degree in English from Beijing Jiaotong University, and a Master's degree in Business Administration from Zhengzhou University.

I have always been passionate about innovation and cultural preservation. My academic pursuits have been further enriched through my participation in the AI Asia-Pacific Urban and Rural Sustainable Development Research Initiative, launched by the University of Hong Kong and Tsinghua University, where I delved into the delicate balance between technological advancement and heritage conservation.

My career has taken me through diverse fields. My first job after graduation was to serve as a translator and office director for an aid project in Angola, Africa. It is my first time stepping foot outside of China, and I realized that countries beyond our borders also needed our assistance. The people there were gripping with dangers of war, poverty, and disease. Our work was to help them restore their national road network as part of the China road and bridge corporation, building from the capital of the country to every provincial capital, and from there to their borders.

[INAUDIBLE] was the first time I realized the value of infrastructure, construction, and architectural design work, providing better mobility and connectivity for humanity, making people live more comfortably, safely, and authentically.

Returning to China, I entered the vibrant business world as the Deputy General Manager and Secretary of the Board of Xuhui Design. Experiencing the company's rapid growth from 100 persons to 800 employees, and the challenges of managing during the real estate downturn in recent years. These unique experiences have given me a comprehensive perspective on project management, cross-cultural communication, and the critical importance of information technology in modern infrastructure projects.

The Longmen Grottoes Metaverse project, which I had the privilege to lead, demonstrated the power of technology in preserving and promoting cultural heritage. As the project leader, I selected a team of 10 from over 500 designers and engineers to create a virtual replica of the Longmen Grottoes, a UNESCO World Heritage site. Our efforts culminated in a first prize win, highlighting the project's success in combining cutting-edge technology with the rich cultural narrative of the Longmen grottoes.

At the AU 2024 conference, I look forward to delving into the complexity of this project, discussing how we use advanced digital tools to create immersive experience and how we allow global users to explore and appreciate the Longmen grottoes comfortably from home through the NetEase Yamatai platform. I will also share the challenges we faced and the innovative solutions we implemented to ensure the project's success. I'm eager to engage in meaningful discussions with you and explore how we can collectively use technology to protect our cultural treasures for future generations all over the world.

First, I would like to introduce our company, which is celebrating its 30th anniversary this year. We have a short video for you to watch. This is the record of my AIRI sustainability fellowship. These are the works we have done in China. A lot of buildings, residential buildings. And these are some works of restoration of the old industrial factory. This is a theme park for children. This is a memory pavilion, residential.

Today I would like to introduce you the protagonist of this project, a cultural treasure of our country, a historical encyclopedia carved in stone, the Longmen grottoes in China. However, before delving into this project, I would like to start with another topic that has recently swept the globe, the game called Black Myth:Wukong. Has anyone heard of this game? Great. Let's watch the promo fiction video together.

Since its launch, the game has continued to gain popularity, creating a Black Myth [INAUDIBLE] worldwide, sparking extensive discussions and heated debates. It has not only captive a vast number of players with its profound cultural background and exquisite graphic design, but has also sparked a strong interest in Chinese culture globally. On the [INAUDIBLE] review aggregation website Metacritic and Opencritic, the game has achieved excellent scores of over 80 points. A total of 52 institutions worldwide has reviewed the PC version of Black Myth:Wukong with an overall score of 82 points. Among them, 43 institutions gave positive reviews, nine gave average reviews, and there were no negative reviews. Some foreign review, [INAUDIBLE] media even gave full marks or near full marks, such as the Spanish gaming media Gamestar, which praised its artistic concept, graphics, scenery, and soundtrack as breathtaking and a candidate for the Game of the Year.

Gamingbolt and [INAUDIBLE] also highly praised the game's combat and monster design, calling it "one of the best action games of the year." This is the last data from Steam, which has already exceeded 19.6 million units sold. The sales revenue has exceeded 6 yens billion, approximately $1 billion US.

Analyzing the reasons for its popularity, apart from excellent game design, a significant factor is the cultural elements embedded in the game. Many ancient buildings are beautifully presented in Black Myth Wukong, allowing players to experience the unique charm of Chinese aesthetics, including the exquisite design of architectural structure, the delicate carving of decorative arts, the harmonious unity with the natural environment, and the profound cultural heritage and historical connotation they contain.

The game's high degree of restoration and the integration of real ancient buildings is due to the game production team's extensive field research across various provinces and regions. Through means such as real scene scanning, they have included a large number of real, lasting Chinese culture relics into the game. For example, the Pangu Hangman in the game is based on one of the three remaining gates of the Baiya Fortress, known as the Little Great Wall of the South. The gate tower is built of large stones, and although large in reality, the game features a wizard [INAUDIBLE]. However, the compaction shows that the game's modeling is identical to reality, clearly generated through real scene scanning.

In addition, there are many ancient architectural elements from Shaanxi, such as the towering pavilions similar to the real life Feiyun Pavilion, a pure wooden structure and a treasure among Chinese ancient buildings. Its main body is built according to the terrain, possibly drawing on the characteristics of Tungning Temple, which is embedded in the cliff, cleverly supported by rocks with holes drilled and beams inserted as the base, and the beams and columns interlocking vertically with corridors and the railings connected horizontally.

The integration of these real ancient buildings gives the game a greater sense of realism and historical [INAUDIBLE] depth. Furthermore, there is a presentation of traditional Chinese architecture [INAUDIBLE]. The game presents a variety of traditional Chinese authentic styles, such as symmetrical composition [INAUDIBLE]. In some scenes, the double gives the [INAUDIBLE] building built against the mountains on both sides stand facing each other, showing the beauty of symmetry. However, upon closer inspection, they are not the same, but have their own characteristics.

In the Shaolin Temple scene, the production team has adopted a large number of Buddhist elements to present a visually impactful, authentic spectacle. The suspended sculpture arch is impressive. It is a type of colored sculpture with vivid, three-dimensional, multi-layered and visually impactful characteristics, a perfect combination of scientific structure and artistic technique.

For example, the Buddha statue sculpture in the game have restored the Yuan Dynasty 28 constellation colored sculptures of the [INAUDIBLE] carvings in Chongqing and the Yuan Temple in Jincheng Shaanxi, showcasing the beauty of Chinese traditional art, architecture, and sculpture to the fullest.

There are many similar buildings in China, but one of the most influential is the theme of our art project, the Longmen Grottoes. I would like to ask, have anyone heard of Longmen Grottoes? How about [INAUDIBLE]? China?

OK, I prepared some short videos for you to give you a basic understanding of the background about Longmen Grottoes Henan and Luoyang city.

Henan is the central provincial of China with a popularity more than 1,000 million. It is a big province. And you can remember Henan province for some shortage-- H for hometown. It's the hometown of old Chinese people. E for energy-- It has a lot of young people there. N for network-- Henan is the center of China, and it has a lot of railways, highways, and it is building a network of high-speed railways, and also the airlines. So you can have a look at the high-speed railways from Henan. It's similar to the Chinese character named as [CHINESE].

And A for attraction-- it has a lot of attractions. We have the Shaolin Temple, Longmen Grottoes. And the nature-- the last N is for nature. Nature also has a lot of beauty. The Yellow River is in the center of Henan province. You can have a lot of scenes there.

This is a video about Luoyang city. This is the Longmen Grottoes.

OK. Hope you enjoy the scenes of Luoyang City. And Longmen Grottoes is a society in Luoyang city, and it is the UNESCO Heritage site. It is a more significant, magnificent that all the buildings I just mentioned in the game Black Myth:Wukong. The Longmen Grottoes are located in Luoyang city, Hunan province, China, and were initially carved during the Northern Wei dynasty. At that time, Emperor Xiaowen of the Northern Wei moved the capital from Luoyang and began large-scale cave carvings activities to promote Buddhism.

Since then, it has gone through continuous large-scale construction across multiple dynasties, such as the Eastern Wei, Western Wei, Northern Qi, Sui Tang-- five dynasties, and a zone spanning over 400 years. It began in 493 AD, and, as of 2024, the Longmen Grottoes have been carved for 1,531 years.

The artistic value of the Longmen Grottoes is extremely high. It preserves 2,345 caves, over 100,000 statues, and more than 2,800 stone inscriptions. Each statue is vividly lifelike, as if telling the stories of history.

The cultural value of the Longmen Grottoes is immeasurable. Firstly, from an artistic perspective, the Buddha statues in the grottoes have various shapes and expressions, some with kind faces, some solemn and dignified, and some majestic and powerful. Each Buddha's statue embodied the superb skills of efforts of ancient artistics. The carving skills are exquisite. Whether it is the facial expressions of the Buddha statues, the textures of their clothing, or the decorative patterns in the background, all are depicted in meticulous detail, showcasing the peak level of ancient Chinese sculpture art and providing valuable physical materials for our study of ancient art history.

Secondly, the Longmen Grottoes are an important witness to the spread and development of Buddhist culture in China. The Buddha statue and the Buddhist story carvings in the grottoes reflect the characteristics and evolution of Buddhist beliefs in different dynasties, as well as the integration of Buddhism with traditional Chinese culture.

Furthermore, the Longmen Grottoes also carry historical memories. They have witnessed the rise and the fall of ancient Chinese dynasties, reflecting the social landscape, economic conditions, and technological levels of the time. By studying the Longmen Grottoes, we can understand various aspects of ancient China, such as politics, economy, and culture. It is like a historical encyclopedia carved in stone.

The architectural style of the Longmen Grottoes is also unique. The grottoes built against the mountain, blending with natural environment. The external shape of the grottoes is simple and generous, but the interior is quite different. The Buddha statues in the grottoes are orderly and well-arranged, giving a sense of humanity and harmony. There are also many scriptures and inscriptions carved on the walls of the grottoes. These texts are not only important carriers of Buddhist culture, but also precious legacies of ancient Chinese calligraphic art.

In traditional Chinese culture, there are many elements related to the Longmen Grottoes. For example, in poetry, many ancient [INAUDIBLE] has visited the Longmen grottoes and left behind beautiful poetic works. These poems not only praised the magnificent scenery of the Longmen Grottoes, but also expressed the author's reverence for Buddhist culture and their insights into life. In terms of painting, ancient Chinese painters also often used the Longmen Grottoes as a subject for creation, showcasing the grandeur of the grottoes and the solemnity of the Buddha statues through their brushes.

In terms of protection and inheritance, the Longmen Grottoes were listed as a National Key Cultural Relics Protection Unit by the State Council in 1961, announced as one of the first batch of national scenic spots by the State Council in 1982, and included in the World Cultural Heritage list by the 24th World Heritage Committee of UNESCO in November 2000.

The Chinese government has always attached great importance to the protection of the Longmen Grottoes, especially the Fengshan Temple. A series of protective measures have been taken, such as reinforcing the mountain body, repairing Buddha statues, and installing monitoring equipment to ensure that this precious cultural heritage can be inherited and promoted. At the same time, digital technology and other means are also used to spread the artistic charm of the Fengshan Temple to the world, allowing more people to understand and appreciate the treasure of ancient Chinese art.

Now I will do the case study. First, I will show you an AI-generated overview of our project.

[VIDEO PLAYBACK]

- The digital realm of metaverse innovation has been honored. Xu Hui Design Co. Ltd.'s virtual masterpiece, Longmen Grottoes claims victory. A prestigious first prize at the Henan Metaverse Creator Competition. This accolade comes with a recognition of excellence, a yuan award. The project stands as a beacon, guiding the way for digital cultural preservation. Now, let us delve into the creative odyssey that brought the Longmen Grottoes to life. The team embarked on a journey, fusing artistry with the precision of Autodesk tools. Each digital chisel and virtual stroke, a tribute to the ancient artisans.

The vision is to transcend physical boundaries, to make heritage accessible in the digital expanse. The challenge is capturing the essence of stone, recreating it in a sea of pixels. The result is a digital Longmen Grottoes that invites exploration, inspires reflection. This is more than a replication. It's a reinterpretation for a new era. It's a bridge connecting the past with the present and opening doors to the future.

In the project's initial phase, AutoCAD was employed to meticulously refine specific details. Autodesk Maya then became our medium, where team members modeled different regions and handled various materials. We harnessed Revit's practical features to model regular objects and exported them in the necessary formats for integration. Autodesk Platform Services APIs played a transformative role, integrating 3D modeling capabilities into our metaverse projects.

This allowed us to create and manipulate complex 3D assets directly within the metaverse environment, enhancing our virtual construction. The combination of these Autodesk tools and services not only accelerated our workflow, but also elevated the quality of our digital designs. Our project stands as a testament to the fusion of human creativity and technological prowess, bringing the Longmen Grottoes into the digital realm. The metaverse is the canvas and Xu Hui Design's creation is the art that inspires.

As visitors step into this virtual space, they embark on a journey through time, a journey that respects the legacy of our ancestors while embracing the potential of tomorrow. It is an invitation to experience culture in a way that was once only imagined. The legacy of the Longmen Grottoes, now preserved in the metaverse, for all time.

[END PLAYBACK]

PRESENTER: OK. We'll give you another show, this. We have won the first prize award at the provincial level in China. And here is a photo of me at that time. We have also received a lot of media coverage and reporting. Next, I will introduce in detail the progress of the project and the tools used. Our team has a set of 10 technical specifications during the work process, and the entire Longmen Grottoes project presented to you is also completed based on this specification.

Before starting the work, we analyze the effort effect design of the plan and the decomposition of the structure. In the production work, it is necessary to consider the reuse of the texture, the distribution of phase numbers, and the processing plan of [INAUDIBLE] at all level. In the entire process, we used multiple Autodesk products and the complete production process is the PBI process, medium model, high model, low model. UV baking texture, 2U load.

The medium model is to confirm the model ratio. The high model is used for model card line or carving, and to increase sulfur status. Therefore, in our work, everyone can clearly see the expression of the Buddha statues, the details of the carvings, and the patterns of the stone walls. The low model UV has a low face number and is the basis for baking and texturing. After that, baking transfers the details from the high model to the low model. And the texturing is a combination of coloring details.

2U is used to place the scene and bake lighting information, and load automatically switched the number of faces according to different distances. The higher face number will cause the scene to be stuck, so we controlled the face number of the entire scene to about 500,000 faces.

Throughout the creative process of the entire project, choosing the right software can greatly improve the effect and work efficiency of the work. In addition to the main use of Autodesk Maya mentioned in the technical specifications above, we also used AutoCAD for overall planning in the early stage, including some detailed deliberation and verification, which is undoubtedly a very convenient tool.

During the modeling process, our team will collaborate with different software. Using different software for different areas to be restored will greatly improve our work efficiency. Revit is also a software we frequently use. It can accurately convert our [INAUDIBLE] planning two-dimensional plans in AutoCAD into three-dimensional models, which does not compromise our creativity while reducing work time. As mentioned earlier, during the creation of this work, it was the period when the COVID-19 pandemic was rampant, which prevented our team from working together. And we could only work from home. Under such circumstances, we could not timely and accurately convey problems, nor could we accurately grasp the process of the project because the entire project is very large. Even after being split and running on other software, it still frequently stalled due to the low configurations of home computers. Due to the situation at the time, we could not upgrade the equipment in time. Therefore, Autodesk viewers undoubtedly brought us a lot of convenience. We can easily upload even large models on this platform for other members to view. There is a famous saying in our country. "If you want to do a good job, you must first sharpen your tools."

Therefore, choosing the right and efficient software is undoubtedly the first problem to face in this [INAUDIBLE] project. When we have done this work well, the foundation for subsequent success has been laid. At present, the entire work can be accessed on the NetEase Yamatai platform. And we have also received a lot of media coverage and promotion. We hope that more people will pay attention to the role of digital technology in the protection of World Cultural Heritage and also hope that more people will pay attention to the progress of China in digital technology. Thank you all.

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Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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We care about your privacy. The data we collect helps us understand how you use our products, what information you might be interested in, and what we can improve to make your engagement with Autodesk more rewarding.

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